Sir Mark Rowley, Commissioner of the Metropolitan Police Service, has put change at the centre of his vision to transform the organisation: “We must change for our communities and we must change for our officers and staff who serve them”. ‘Change’ was therefore the perfect theme for the new recruitment campaign for The Met; referencing both the positive difference potential recruits could make to their lives and to their communities, as well as being part of an organisation that is changing and improving as well.
The campaign ‘Change Needs You’ aims to highlight the importance and impact of Metropolitan Police Constables whilst acknowledging it’s anything but an easy job. It features all real Police Constables, including a former prison officer, a Big Brother finalist, a twin and former cabin crew who are all now thriving and serving communities.
