Our new campaign with Betfair, ‘Play Different’ celebrates those who challenge the status quo and embrace unconventional thinking.

‘Play Different’ launches at the pinnacle of this year’s sporting calendar, the UEFA Euros tournament. The campaign comes to life via a one-of-a-kind commercial that is designed to break away from the traditional betting ad conventions, harnessing the roguish charm and contagious creativity of viral trick shot sensations.